7 signs your website is due for a refresh
Most people decide whether to trust a business within seconds of landing on its website. If yours was built a few years ago and hasn’t been touched since, it may be sending the wrong message without you knowing it.
Here are seven signs it’s time for a refresh.
1. It’s awkward on a phone
Most of your visitors are on their phones. If they have to pinch, zoom or scroll sideways to read anything, they’ll leave and find someone whose site is easier to use.
2. It’s slow to load
If a page takes more than a few seconds to appear, many people won’t wait. Speed also affects where you show up on Google.
3. The information is out of date
Old prices, last year’s team, services you no longer offer, a phone number that rings nowhere. Each one chips away at trust.
4. You can’t update it yourself
If changing one sentence means waiting for someone else, your website will always be behind your business. A good site lets you make everyday changes in minutes.
5. Enquiries go nowhere
A contact form that sends emails into a forgotten inbox is worse than no form at all. Every enquiry should land somewhere your team actually checks, with an instant reply to the customer.
6. It doesn’t look like you any more
Businesses grow and change. If your website still reflects who you were five years ago, it’s underselling who you are today.
7. Nobody can find it
If you don’t appear when people search for what you do, your website is a brochure in a drawer. Clear pages, the right words and a Google Business profile make a big difference.
What a refresh can look like
It isn’t always a full rebuild. Sometimes it’s a new design on solid foundations, faster hosting, or connecting the contact form to your client list. Start by fixing whatever is costing you the most.
Not sure where yours stands?
We’ll take an honest look at your website, tell you what’s working and what isn’t, and suggest the simplest way forward.